Donation Appeal Letter – Sending a letter asking for a donation is a great way to increase fundraising from your supporters. Check out our templates to help you get started.
If you help run a charity or charity, you’ve probably already sent out a letter asking for a donation. Donation solicitation letters are non-profit fundraising letters sent to individuals or other organizations such as local businesses. While these letters can be sent any time of year, they are especially effective during the holiday season in November and December, when people are feeling more charitable.
Donation Appeal Letter
Letters asking for donations can be sent on their own, but some organizations include additional information such as brochures or booklets. This can help your potential donor learn more about your organization and see if their ideals align with your cause. These letters give you the opportunity to formally request donations and provide space to clearly outline your needs and explain how donations will benefit your mission.
Annual Appeal Letter
Whether you’re a nonprofit, school, or church, you can send donation letters whenever you need extra help raising funds for a project or need specific resources and supplies for an event.
Although many different types of organizations send out donation solicitation letters asking for different types of support, the basic elements in each letter tend to remain consistent.
What should you always include in a donation request letter? Consider this your checklist, so make sure you have everything:
Silent Auction Donation Letter Color
Use these 3 key elements to guide your drafts when writing your donation solicitation letters. For more specific templates, click below depending on which organization you belong to.
While the content of your email is most important, the format and overall design can make a big difference in someone’s decision to donate.
A cluttered or otherwise illegible donation letter will quickly turn potential donors away, so take the time to put it in an attractive format. Here are some basic design elements you’ll want to consider when creating your email:
How To Write The Perfect Donation Letter (+ Examples & Template)
By thinking through your design, you’ll end up with a more professional email that will inspire donors to read it. Either way, remember that the heart of your fundraising letter is the appeal. This is why you don’t want to overwhelm your text with an overloaded design, and vice versa.
If you’re struggling to get your letter into an eye-catching format, consider hiring a graphic designer to help. Those with experience designing fonts like Kvala will know how to achieve the perfect balance between text and graphics. That way, you can focus on perfecting the appeal itself, while an expert graphic designer puts it into an attractive format that grabs the attention of potential donors.
Text and graphics complement each other, not compete. The result is a professional, elegant design that draws the recipient into the message.
Uwbb Campaign Donation Request Letter
I’m [name] and I’m [position] at [nonprofit name]. At [nonprofit name], we aim to help [nonprofit mission] with [nonprofit actions, using an emotional story about what your nonprofit has accomplished so far and the lives they’ve changed. Give a specific example of your impact.]
Could you donate [required donation amount, item or service] to help us achieve our mission?
If you have any questions, I would be happy to provide you with more information about how you can help support our work for [name of non-profit organization].
Donation Request Letter: 8 Unique Templates
We greatly appreciate your donation and it will be used for [specify how the donation will be used and what impact the donation will have]. If you would like to contribute, please fill out the attached form or call us at [phone number].
Nonprofits depend on charitable donations to support their cause, so writing an effective donation request letter is essential. This donation request letter is effective because it immediately engages the potential donor with an emotionally compelling story that describes who the nonprofit is and what it does.
Use this letter to give a concrete example of how your nonprofit is making a difference in people’s lives. This will show donors that this is not an empty request and that your organization wants to make a real difference. Be specific about what you are asking for and what you want to do with the donation.
Year End Fundraising Email Examples To Use This Season
My name is [name] and I am part of the [organization name] team. Our organization was created to help [the mission of the organization] and we have [stories of how your organization has helped your cause in the past. Tell me about specific achievements you have had].
To make our auction a reality, we are looking for unique and interesting items to auction. In previous years, we’ve had stuff like [examples of items and experiences you’ve auctioned in the past]. In our most recent auction, we were able to [positive physical impact of the previous auction, eg: fundraising goal breached].
We would like to ask your company if you would be willing to donate [a specific good or service]. If an in-kind donation is not possible, monetary donations would also be greatly appreciated.
Donation Request Letters: What You Need To Say + 16 Free Templates
Your input will be vital in helping us plan our auction successfully. Thanks to your generous donation [the specific impact their contribution will have on your event and organization].
If you would like to know how you can help our auction, please contact our procurement team at [phone number] or [email address]. Or feel free to fill out and submit the donation form attached with your contribution.
Running a silent auction can be difficult, especially since it requires items that others will actually want to buy. Writing a letter asking for a donation to purchase these items can be a great way to make sure your auction is ready. This donation request letter is effective because it begins by describing the silent auction and what your organization stands for.
In Kind Donation Letter By Kathryn Smith
A list of past achievements and previous auctions shows a potential donor that your organization has made a difference in the past and that their contribution can make even more. Specifically, list successful items from past auctions so your recipients can better understand what they might be able to donate. Let them know exactly how their donation or service can impact your organization’s event to encourage them.
I work with [organization name] and since [year founded] we have been working hard to help [organization mission]. [Describe your organization’s mission with an emotional story].
Every year we plan a fundraiser to help [specific fundraising impact, eg: bring things to the homeless]. Last year, with the help of our community and other supporters, we were able to [make a positive impact]. It was a wonderful opportunity and we are so grateful to have the resources to help.
Great Year End Appeal Letter Tips With Free Samples
That’s why we need your support [of a new project or fundraiser]. Could you donate [items or services] to help us achieve our mission? Only with [item or service] could we achieve [specific positive action]!
I would be happy to give you more information about how [you/your company] can help [name of organization]. Feel free to contact me at [phone number] or [email] or view the attached form we have provided. We would like to start this relationship with you. [organization name] cannot thank you enough.
Nonprofits write letters asking for in-kind donations when they prefer items or volunteer services instead of financial support. They are usually written to corporations, but may also be addressed to specific individuals.
Donation Request Letter 23.03.2020.pdf
If you need something in large quantities, companies can provide a large resource of diverse supplies. On the other hand, if you need something like canned goods or used clothing, the community around you will also be a great recipient for your donation letter.
Make sure your letter clearly describes what your organization is and the problem you’re trying to solve. If you ask for certain goods or services, the recipient needs to know why. Explain how these contributions will clearly impact your cause so potential donors have a good idea of how they can help.
My name is [name] and I am part of the [organization name] team. We are holding our annual [name of event]. This event not only helps raise funds for [the organization’s cause], but also raises awareness of our cause in the community. Our previous events [describe an emotional story that tells a specific positive impact of the event].
How To Write A Fundraising Letter For Nonprofit With Sample
We’ve raised more than [fundraising amount] since the event started and plan to raise even more this year! At the moment we are waiting for approximately [number of participants].
However, this event would not be possible without the support of local businesses who provide valuable products and services so that we can support our visitors and participants.
Would you be willing to donate [donation amount, in-kind donations, or volunteer services] to make this year’s event possible? Thanks to your donations, we could [specific action].
Printable Donation Request Letter Template
If you would like to support us, I would be happy to provide you with more information and an [incentive eg: place your logo on our event materials]. Free of charge
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