How to Write a New Hire Press Release

A successful new hire is a cause for celebration and company-wide recognition. By using a press release to commemorate the new hire, a company can generate positive buzz, establish a relationship with the media, and create goodwill among customers and partners.

A well-written press release can help increase brand awareness, generate interest in your company, and attract potential customers. Additionally, a press release can help you build relationships with key influencers and media outlets.

Follow these helpful steps and tips when developing a new hire press release.

How to Write a New Hire Press Release

To write a top-notch new hire press release that will get noticed, follow these 10 key points:

• Craft a compelling headline
• Write a newsworthy lead
• Include relevant details
• Highlight the employee’s experience
• Quote the employee and/or hiring manager
• Provide contact information
• Proofread carefully
• Distribute widely
• Follow up
• Measure results

By following these tips, you can write a new hire press release that will generate interest and excitement for your new employee and your company.

Craft a compelling headline

The headline of your new hire press release is one of the most important elements, as it will determine whether or not people actually read the rest of the release. Therefore, it is important to craft a headline that is both informative and attention-grabbing.

Here are a few tips for writing a compelling headline:

• Keep it short and to the point. Your headline should be no more than 10-12 words, and it should clearly convey the main message of the release.
• Use strong verbs. Verbs like “announces,” “hires,” and “welcomes” are all strong and attention-grabbing.
• Highlight the employee’s experience. If the new hire has a particularly impressive background, be sure to mention it in the headline.
• Use keywords. Include keywords that are relevant to your industry and the employee’s role. This will help your release get picked up by search engines and industry publications.

Here are a few examples of compelling headlines:

• Tech Giant Welcomes New CTO
• Award-Winning Journalist Joins Marketing Team
• Industry Leader Hires New Vice President of Sales

By following these tips, you can write a headline that will make your new hire press release stand out from the crowd.

Once you have written a compelling headline, you can move on to writing the rest of the press release.

Write a newsworthy lead

The lead is the first paragraph of your press release, and it is crucial for capturing the reader’s attention and convincing them to read the rest of the release. Therefore, it is important to write a lead that is both newsworthy and engaging.

• Who: Start by identifying the new hire by name and title.
• What: Briefly describe the new hire’s role and responsibilities.
• When: Mention the date the new hire started working at the company.
• Where: If relevant, mention the location of the new hire’s office.
• Why: Explain why the new hire is a valuable addition to the team.

Here is an example of a newsworthy lead:

Tech Giant Welcomes New CTO

San Francisco, CA – January 10, 2023 – Tech giant ABC Corp. today announced the appointment of John Smith as its new Chief Technology Officer (CTO). Smith will be responsible for leading the company’s technology strategy and overseeing all aspects of its technology infrastructure.

This lead is newsworthy because it provides all of the essential information about the new hire, including their name, title, role, start date, and location. It also explains why the new hire is a valuable addition to the team.

Include relevant details

In the body of your press release, you should include all of the relevant details about the new hire, such as:

• Their previous experience: Where did the new hire work before joining your company? What were their responsibilities? What accomplishments did they achieve?
• Their education: What degrees and certifications does the new hire have? From which schools did they graduate?
• Their skills and expertise: What are the new hire’s strengths and areas of expertise? What software programs are they proficient in? What languages do they speak?
• Their role at your company: What are the new hire’s responsibilities? To whom do they report? What projects will they be working on?

You should also include a quote from the new hire and/or the hiring manager. This will help to personalize the press release and make it more interesting to read.

Here is an example of a body paragraph that includes relevant details:

John Smith has over 10 years of experience in the technology industry. He has held leadership positions at several startups and Fortune 500 companies. Smith is a graduate of Stanford University, where he earned a degree in computer science. He is proficient in several programming languages, including Java, Python, and C++.

In his role as CTO at ABC Corp., Smith will be responsible for leading the company’s technology strategy and overseeing all aspects of its technology infrastructure. He will also be responsible for developing and implementing new technologies to support the company’s growth.

“I am excited to join ABC Corp. and lead the company’s technology team,” said Smith. “I believe that technology can be a powerful force for good, and I am committed to using my skills and experience to help ABC Corp. achieve its goals.”

Highlight the employee’s experience

One of the most important things you can do in a new hire press release is to highlight the employee’s experience. This will help to establish the employee’s credibility and show why they are a valuable addition to your team.

• Quantify their accomplishments. When describing the employee’s experience, be sure to quantify their accomplishments whenever possible. For example, instead of saying “the employee increased sales,” you could say “the employee increased sales by 15%.”
• Use specific examples. Provide specific examples of the employee’s work experience. This will help to make the press release more interesting and engaging to read.
• Highlight their skills and expertise. What are the employee’s strengths and areas of expertise? Make sure to highlight these skills and expertise in the press release.
• Include a quote from the employee. A quote from the employee can help to personalize the press release and make it more interesting to read.

Here is an example of a paragraph that highlights the employee’s experience:

John Smith has over 10 years of experience in the technology industry. He has held leadership positions at several startups and Fortune 500 companies. In his previous role, Smith led a team of engineers that developed a new software platform that increased sales by 15%. Smith is also a graduate of Stanford University, where he earned a degree in computer science. He is proficient in several programming languages, including Java, Python, and C++.

Quote the employee and/or hiring manager

Including a quote from the employee and/or hiring manager can help to personalize the press release and make it more interesting to read. It also gives the employee and/or hiring manager a chance to share their thoughts on the new hire and their role at the company.

• Get a quote from the employee. What are the employee’s thoughts on joining the company? What are their goals for their new role?
• Get a quote from the hiring manager. Why did the hiring manager choose to hire this employee? What do they think the employee will bring to the team?
• Keep the quote brief. The quote should be no more than two or three sentences long.
• Use quotation marks. Be sure to use quotation marks around the quote.

Here is an example of a quote from the employee:

“I am excited to join ABC Corp. and lead the company’s technology team,” said Smith. “I believe that technology can be a powerful force for good, and I am committed to using my skills and experience to help ABC Corp. achieve its goals.”

And here is an example of a quote from the hiring manager:

“We are thrilled to welcome John Smith to the ABC Corp. team,” said Jane Doe, CEO of ABC Corp. “John brings a wealth of experience and expertise to our company, and we are confident that he will be a valuable asset to our team.”

Provide contact information

At the end of your press release, be sure to provide contact information for the person who can answer questions about the new hire. This could be the new hire themselves, the hiring manager, or a public relations representative.

The contact information should include the following:

• Name
• Title
• Company
• Email address
• Phone number

You can also include a link to the company’s website or a specific landing page for the new hire.

Here is an example of how to provide contact information at the end of a press release:

Contact:

John Smith

Public Relations Manager

ABC Corp.

john.smith@abc-corp.com

123-456-7890

By providing contact information, you make it easy for reporters and other interested parties to get more information about the new hire.

Once you have written your press release, proofread it carefully for any errors. Then, distribute it to your target audience.

Proofread carefully

Once you have written your press release, it is important to proofread it carefully for any errors. This includes checking for:

• Typos
• Grammar errors
• Spelling errors
• Punctuation errors
• Factual errors

It is also important to make sure that the press release is well-written and easy to read. Ask yourself the following questions:

• Is the headline attention-grabbing?
• Is the lead paragraph newsworthy and engaging?
• Does the body of the press release provide all of the relevant details?
• Is the quote from the employee and/or hiring manager relevant and interesting?
• Does the press release include contact information for the person who can answer questions?

If you answer yes to all of these questions, then you have written a well-crafted press release that is ready to be distributed.

Here are a few tips for proofreading your press release:

• Read the press release aloud. This will help you to catch any errors in grammar or punctuation.
• Have someone else proofread the press release. A fresh pair of eyes can often spot errors that you may have missed.
• Use a grammar checker. There are many free and paid grammar checkers available online that can help you to catch errors.

By proofreading your press release carefully, you can make sure that it is error-free and ready to be distributed.

Once you have proofread your press release, you are ready to distribute it to your target audience.

Distribute widely

Once you have written and proofread your press release, it is time to distribute it widely. The more people who see your press release, the more likely it is to be picked up by the media and shared on social media.

There are a number of ways to distribute your press release, including:

• Email: Send your press release to your email list.
• Social media: Share your press release on social media platforms like Twitter, LinkedIn, and Facebook.
• Press release distribution services: There are a number of press release distribution services that can help you to get your press release in front of a wider audience.
• Media outlets: Send your press release to relevant media outlets.

When distributing your press release, be sure to target your audience. For example, if you are announcing the hiring of a new CEO, you would want to send your press release to business news outlets.

Here are a few tips for distributing your press release widely:

• Create a media list. A media list is a list of journalists and editors who cover your industry.
• Personalize your emails. When sending your press release to journalists and editors, be sure to personalize your emails.
• Follow up. After sending your press release, follow up with journalists and editors to see if they have any questions.

By distributing your press release widely, you can increase the chances of it being picked up by the media and shared on social media.

Once you have distributed your press release, it is important to track its results. This will help you to see how effective your press release was and make adjustments to your strategy in the future.

Follow up

After you have distributed your press release, it is important to follow up to see if it has been picked up by any media outlets. You can do this by calling or
a>ing the staff who are cover the industry beat for the relevant business news or news wire service sites. You may also want to follow up via social media. If the press release has been picked up, reach out to thank the media personnel for their interest and support. This can help nurture a relationship with the publication moving forward.

You should also follow up with the people and/or companies on your media list who you shared the press release with. Make sure they have had the chance to review the press release, and answer any questions that they may have. Answering media queries can help you build a positive relationship with the press and help improve your brand’s visibility and support media relations.

Here are a few tips for following up your press release

• Use a personalized subject line. If using email, avoid a form-fill subject line that can be seen as automated and/or robotic, and make the subject line sound more personalized to your contact.
• Start your follow-up email or phone call the right way. Try to connect with the person or contact you intended to contact, and not their voice message box or an automated system.
• Be polite and professional. No one wants to talk to ‘the follow-up person’, so be mindful of their role.
• Keep your message brief. No one wants to read a 10-page email or leave a 10-page voice message, so keep your message brief.
• Close your follow-up email or phone call on the right foot. Finish your message on a positive note that leaves your contact feeling good about the interaction they had with our team.

By following up on your press release, you can ensure it has been received, review, and/or is/will be shared.

Once you have followed up on your press release, you are ready for the next step of the process, which is writing results.

Measure results

The final step in the process of writing a new hire press release is to measure results. This will help you to see how effective your press release was and make adjustments to your strategy in the future.

• Track media coverage. Use Google Alerts or other media monitoring tools to track how often your press release is picked up by the media.
• Monitor social media. Use social media monitoring tools to track how often your press release is shared on social media.
• Measure website traffic. Use Google Analytics or other web analytics tools to track how much traffic your website receives after your press release is distributed.
• Get feedback from your team. Ask your team for feedback on your press release. This will help you to identify areas for improvement.

By measuring results, you can track the success of your new hire press release and make adjustments to your strategy in the future.

FAQ

Here are some frequently asked questions (FAQs) about writing a new hire press release:

Question 1: What is the purpose of a new hire press release?

Answer: A new hire press release is a public relations tool that is used to announce the hiring of a new employee. The purpose of a new hire press release is to generate positive buzz, establish a relationship with the media, and create goodwill among customers and partners.

Question 2: What are the key elements of a new hire press release?

Answer: The key elements of a new hire press release include the headline, lead paragraph, body, quote from the employee and/or hiring manager, and contact information.

Question 3: How do I write a compelling headline for a new hire press release?

Answer: To write a compelling headline, keep it short and to the point, use strong verbs, highlight the employee’s experience, and use keywords.

Question 4: What should I include in the lead paragraph of a new hire press release?

Answer: In the lead paragraph, identify the new hire by name and title, briefly describe their role and responsibilities, mention the date they started working at the company, and explain why they are a valuable addition to the team.

Question 5: What information should I include in the body of a new hire press release?

Answer: In the body of the press release, include the employee’s previous experience, education, skills and expertise, and their role at the company.

Question 6: Should I include a quote from the employee and/or hiring manager in the press release?

Answer: Yes, including a quote from the employee and/or hiring manager can help to personalize the press release and make it more interesting to read.

Question 7: How do I distribute a new hire press release?

Answer: There are a number of ways to distribute a new hire press release, including email, social media, press release distribution services, and media outlets.

Question 8: How do I measure the results of a new hire press release?

Answer: To measure the results of a new hire press release, track media coverage, monitor social media, measure website traffic, and get feedback from your team.

These are just a few of the most frequently asked questions about writing a new hire press release. If you have any other questions, please feel free to contact a public relations professional.

In addition to the information provided in the FAQ, here are a few additional tips for writing a new hire press release:

Tips

Here are a few additional tips for writing a new hire press release:

Tip 1: Keep it concise. A new hire press release should be no more than two pages long. Get to the point and avoid unnecessary details.

Tip 2: Use active voice. Active voice is more engaging and easier to read than passive voice. For example, instead of writing “The employee was hired by the company,” write “The company hired the employee.”

Tip 3: Proofread carefully. Before you distribute your press release, proofread it carefully for any errors in grammar, spelling, and punctuation.

Tip 4: Use a template. There are a number of new hire press release templates available online. Using a template can help you to save time and ensure that your press release is well-written and formatted.

Tip 5: Get feedback from a colleague. Before you distribute your press release, ask a colleague to review it and provide feedback. This can help you to identify any areas for improvement.

By following these tips, you can write a new hire press release that will be well-received by the media and the public.

Once you have written and distributed your new hire press release, be sure to follow up to see if it has been picked up by any media outlets.

Conclusion

Writing a new hire press release is a great way to announce the addition of a new member to your team and generate positive buzz for your company. By following the tips and advice in this article, you can write a press release that will be well-received by the media and the public.

Here is a summary of the main points:

• Craft a compelling headline.
• Write a newsworthy lead.
• Include relevant details.
• Highlight the employee’s experience.
• Quote the employee and/or hiring manager.
• Provide contact information.
• Proofread carefully.
• Distribute widely.
• Follow up.
• Measure results.

By following these steps, you can write a new hire press release that will help you to attract attention, generate leads, and build relationships with the media.

Thank you for reading!