Sample Letter Of Appeal For Fund Raising
Sample Letter Of Appeal For Fund Raising – You know you have a good cause that deserves support, but it’s not always easy to write a fundraising letter that will convince potential donors.
In this article, you’ll find tips on how to create the five main parts of a fundraising letter with examples, fundraising letter templates and tips to help guide you.
Sample Letter Of Appeal For Fund Raising
To understand how to write the perfect fundraising letter, let’s look at a sample fundraising letter from Sunny Days Community Center, which is looking to raise money for its breakfast club program.
Donation Letter Templates
Click the image to download the fundraising letter template in word format (P.S. There are more templates below).
Personalize your letters – You never want to address your letter: “Dear Friend/Supporter”. Using a person’s name is important. In their eyes, that means the letter is for them, not just a supporter, so it makes them pay attention.
You can automatically personalize fundraising letters with donor information such as name, address, salutation, and donation history from your nonprofit CRM software.
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Using someone’s first name establishes a direct personal connection with them and will encourage them to read on. People are more likely to respond to charity fundraising letters when addressed directly – adding a name to emails increases response rates by 30% – 140% in some cases!
Grab the reader’s attention – Start your letter with something that will grab the reader’s attention: a bold question, statement or story about a specific person or situation your charity has helped.
Storytelling and setting a scene is one of the most successful ways to get your message across. Give the reader a glimpse into your world and remind them why your mission is so important. Win their hearts by giving your readers specific details about why the problem you’re addressing is important to how your program solves it.
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It was a long and difficult journey to Sudan, and at the end of it we were met by weak, emaciated and hungry bodies of children, teenagers and old people rushing towards us. Prominent rib cages and depressed stomachs. The legs were as thin and narrow as a match. It was the most shocking sight I had ever seen.
But with this sight came their smiles, laughter, shouts of joy and warm hugs. Tears streamed down our shoulders as we were hugged and thanked by many different people.
Update the reader on what their last donation achieved – Research shows that telling donors what their last donation achieved before asking for another gift is key to keeping your donors engaged and on the donor pyramid .
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A very personal touch also shows that your letter is not part of a typical mass campaign, but written just for them.
Focus on a specific program or initiative – Organizations with multiple project areas may be inclined to include information about everything they do in one letter, but this is a mistake. Talking about anything is likely to overwhelm the reader and make them feel helpless or unable to solve your problems.
Instead, focus on a specific project or theme and provide details and stories to make it real for the reader. This will help readers feel like they can make a difference and do something positive quickly and easily – making them more likely to respond with a check!
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Thank donors and let them know they are needed – If you are writing to previous donors, be sure to thank them for their previous contributions and let them know they are still needed; that you need their help to maintain your services.
Making donors feel valued and appreciated will strengthen their commitment to your cause and help convert donors into regular donors.
Explain why – You want to leave people with the impression that it’s very important that you keep doing what you’re doing. To do this, you must demonstrate that there is a need and that your organization is essential to effectively meeting that need.
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State your purpose – Tell donors exactly what you need in a specific timeframe to help them understand how their donations will be used and who will benefit. Without a clear purpose, donors won’t know where their money is going or how they can make a difference. Having a goal can give them a sense of purpose and even motivate them to ask their friends to contribute if they notice you’re close to reaching your campaign goal.
Suggest donation amounts and what they will get – You should also list suggested donation amounts that are appropriate for that donor. Be sure to spell out the impact of the gift so donors know exactly what they’re giving.
Detail the consequences of inaction – To show the donor that their donation matters, you can also indicate the impact of inaction. You have to be careful, though, that it doesn’t come across as overly negative. If the message is too focused on such effects, it will be disappointing and less effective.
Fundraiser Forms & Letters
Example: “Every donation is important and the need is always great. Without donations like yours, more children would have to go without; without shelter, food and clean water.”
Thank donors in advance for their support – Be sure to thank donors in advance. It subtly assumes that they will contribute to the cause and shows that you trust them to do the right thing.
Tell them again why their input is so important – You can also reinforce here why you need their help and the consequences of inaction.
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Include an upcoming event or reinforce your question – Did you know postscripts are the most read part of your letter?
Unlike emails, donors will often look at the beginning of the letter and go straight to the postscript. Make sure you don’t miss this opportunity to grab attention by adding this section to your fundraising letter.
You can repeat your donation request or include information about a fun event or upcoming fundraiser that donors can attend.
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If you’re worried about how to get started writing your fundraising letter, we’ve got you covered! Here are four of the best fundraising letter templates for nonprofits.
Download fundraising letter templates in Word format to use as the basis for your own fundraising letter.
For more fundraising letter templates, check out our free fundraising letter templates for every sector, including social services, education, arts organizations, animal shelters and more.
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Many companies take their corporate social responsibility (CSR) policies seriously and donate large amounts to charities every year. But getting a piece of this pie requires a strategic approach.
Most company fundraising letters are used to solicit in-kind donations, volunteer opportunities, or event sponsorships. This is because many companies have rules about who they approve, and approvals can take a long time and involve multiple stages of decision-making.
Since you can’t walk into a company office and ask for donations, fundraising letters are a great way to introduce your organization and ask for something that companies can easily contribute to.
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They are often willing to donate in kind and will gladly provide spaces to host fundraisers. HR teams are always looking for ways to engage employees, so targeting them with a volunteer opportunity can be a great way to get your foot in the door.
Don’t expect companies to write a check as soon as they receive your letter! Approaching them first with small questions can build a strong relationship between your organization and the company – and lead to long-term continued dedication.
Right now, we’re talking about fundraising letters (that is, the ones you send in the mail). If you’re only sending emails right now, we recommend that you consider incorporating direct mail into your communications strategy.
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Direct mail can be an effective way to reach older generations and baby boomers. Baby Boomers (born 1946-1964), who account for nearly 43% of all US giving, donate online as well as by mail.
Although email has the advantage of hyperlinks and instant donations, the next time you plan your outreach strategy, be sure to consider the benefits of direct mail. Are many of your donors older? Need to expand your donor pool? Then direct mail might be right for you!
– A fundraising letter received before a proper thank you letter will not be well received. So always send a thank you letter after each donation and within a few days if possible. While a fundraising letter is a great place to reinforce your appreciation, it doesn’t replace the need for a thank you letter.
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– Before you start writing a fundraising letter, you need to choose your audience. Are you writing to existing donors? Is this a purchase correspondence? You’ll also want to target your letters based on the range of gifts. After all, donors making a $50 gift will be interested in different information than donors making a $5000 gift. Addressing fundraising letters
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