How to Create an Insertion Order Template

What is an Insertion Order Template?

An Insertion Order Template, or IOT, is a document that is used to set up a media buy. It is used to provide the details of the advertisement, such as the dates of the campaign, the platforms and channels where the ads will be placed, and the payment terms. It is important to use an IOT to ensure that the media buy is accurate, on time, and cost-efficient.

Steps to Creating an Insertion Order Template

Creating an IOT is a relatively straightforward process, but it requires attention to detail to ensure accuracy. Here are the steps to creating an IOT:

Step 1: Gather Necessary Information

The first step in creating an IOT is to gather the necessary information. This includes the name of the advertiser, the contact information for the advertiser, the dates of the campaign, the platforms and channels where the ads will be placed, the creative materials, and the payment terms.

Step 2: Create the Template

The next step is to create the template. This can be done in a word processing program, such as Microsoft Word, or in a spreadsheet program, such as Microsoft Excel. The template should include all of the necessary information, as well as any other information that is specific to the campaign, such as the target audience, the budget, and any special requirements.

Step 3: Fill Out the Template

Once the template is created, it should be filled out with the necessary information. This includes the advertiser’s name, contact information, campaign dates, platforms, channels, creative materials, and payment terms. It is important to make sure that all of the information is accurate and up-to-date.

Step 4: Submit the Template

Once the template is complete, it should be submitted to the media buyer or the advertiser. This will allow them to review the details of the campaign and approve the insertion order.

Conclusion

Creating an Insertion Order Template is a straightforward process that requires attention to detail. By following the steps outlined above, you can ensure that your IOT is accurate and up-to-date, helping to ensure a successful media buy.