Purpose Statements – A Guide to Crafting Your Own

What is a Purpose Statement?

A purpose statement is a statement of intent that outlines the goal of a business, project, or endeavor. It is often used as a way to communicate a company’s values and objectives to employees, customers, and other stakeholders. In essence, it is a way to articulate the “why” of a company or initiative. It is the reason behind why a company exists, what it hopes to achieve, and how it plans to do so.

Why is a Purpose Statement Important?

A purpose statement is important because it provides a guide for the direction of the company. It sets an overarching goal that all efforts and decisions should strive towards. It also serves as a reminder of the company’s values and why it does what it does. Having a purpose statement can help a company remain focused and aligned with its core values and objectives.

How to Craft a Meaningful Purpose Statement

Creating a purpose statement can seem daunting, but it doesn’t have to be. The goal is to articulate the “why” behind the company or initiative in a clear and concise manner. To craft your own purpose statement, follow these steps:

• Start by taking a step back and thinking about the foundational values of the company or initiative.
• Identify the ideal outcome or end goal of the company or initiative.
• Brainstorm the strategies and tactics that will be used to achieve the goal.
• Write out a concise and meaningful statement that encompasses the values, goal, and strategies.

Sample Purpose Statements

Here are a few examples of purpose statements to help spark some creativity and give you an idea of what a purpose statement can look like:

• Example 1: Our purpose is to empower people around the world to realize their full potential through education, mentorship, and opportunity.
• Example 2: Our mission is to make the world a better place by providing innovative solutions that reduce waste, create economic opportunity, and improve the quality of life for all.
• Example 3: Our goal is to create a world where everyone has access to clean water, nutritious food, and a safe and healthy living environment.

Conclusion

A purpose statement is a powerful tool for any company, business, or initiative. It is a way to articulate the mission, values, and goals of the organization. Crafting a meaningful purpose statement takes time and effort, but it is well worth it. By investing the time and energy into creating an effective purpose statement, you can make sure that your company is always striving towards its goals and objectives.